Diminishing scalability against spam
Maybe Google’s team has been finding it difficult to battle different kind of spam and manipulation off late. This might be because of its constantly elevating proportions, complexity and the high requirement in searches. Over time maybe the amount of spam has increased so much that Google’s forces have weakened and they do not have a strong-enough stance against spam. Today there are hundreds of billions of spam webpages which is far more than what it was a few years before.
Maybe they are working on a bigger mission
Everything that is happening right now might be a part of a bigger strategy devised by Google. They might be letting a big chunk of spam pass through their filters but may be planning to release a new algorithm that will take down the majority of the spam or at least cripple it. It might even target specific kinds of link manipulations. But if this is the scenario then it has been a very long time since Google has done an update of this sort. The last algorithmic update was MayDay and it had a perceivable yet small impact.googl
No wish to discard the valuable because of the useless
It is a known fact that all sorts of link manipulation and spamming techniques have evolved tremendously in the recent years. Google might be afraid of the fact that many good and relevant websites make use of these questionable methods. So if they try to penalize the particular technique that has been used in the type of website then the usefulness of Google’s index would go down. If this happens to be the scenario then it is recommended that Google make use of subtler and targeted systems for careful detection and the consequent elimination. But this might prove to be a somewhat hard.
Degradation of the WebSpam Team
Between the years 2001 and 2006 Google’s WebSpam team which had been made by Matt Cuffs was immensely popular. The team was made up of carefully selected engineers to tackle the black-hat and illegal techniques head on. Normal web users even got to interact many a times with the team. But the scene has dramatically shifted today and people can only try to interact with the webmaster tools team which is not as informative as the original WebSpam team. Maybe the WebSpam is just not up to the mark on this day and the original members have left, leaving a degraded team.
Waiting for newer channels for assistance
Google has always have the initiative to acquire social gaming companies, creating various social podiums and making data and information agreements with giants like Twitter in a bid to fight with a full armory against the spam monster. What Google might be hoping for is that these newer channels which are less polluted comparatively can drastically increase the strength of their resistance against spam and link manipulation. So maybe they might be keen on strengthening their ties with these new channels and then going after the problems.
Whatever the various reasons might be it is of our opinion that Google needs to buckle up and launch a new and improved attack at spam and link manipulation as the websites employing these illegal methods go ahead and make profits leaving organically built websites behind at times.
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