What we think about links ads and paid links

This particular issue has always been debated and different people always have differing opinions about this. Many of our clients and contact have raised the issue of link ads and paid links and asked us what our views are about them. Though it is common knowledge that this practice violates Google’s Quality Guidelines many people still go for it. So we have decided to address these concerns on our blog and let our readers know what we really think about paid links and link ads.

What we believe:

The purchase of and selling of links has a lot of risk involved.

The newer and smarter methodologies might help in temporarily reducing the risk involved, but it never really leaves.

When a search engine decides to penalize you because of your paid links the penalty differs according to the size and reputation of your company. Larger companies with popular sites are penalized les severely than smaller corps.

A major part of SEO is to determine the environment that you are working in and also abiding by the rules set by the authorities in it to gain the maximum benefits and minimal penalty.

Using means like paid links and link ads to manipulate the SEO environment in some way is not entirely unethical or illegal but it does harm the business a bit if you happen rely completely on traffic gained from search engines.

We neither recommend nor reprimand the usage of paid links or link ads, including their selling and buying.

The above point is because there can be a lot of risk involved in this practice and not because it is morally or legally wrong.

Over years of intense SEO services that have been provided to people all across the world we have realized dedicated SEO work and organic Link Building are effective methodologies to gain a higher traffic and elevated ranking in the longer run. This is much less risky than the practice of links ads and paid links and has more permanent results.

If you are someone who can deal with the kind of risk that comes along with the buying and selling of links than you can very much go forward with it. Some people prefer to combine links ads and paid links along with “white-hat” Link Building and SEO techniques to get a much rounded and wholesome result. It all depends on who you are and kind of business you want to do.

We would like to conclude by letting our esteemed readers know that though links ads and paid links are not really illegal, they carry a high amount of risk along with their use and there are many other tactics that are less dangerous and much more valuable which also come with a guarantee to work for a longer time. Maybe if you are a large company you can go forward with this practice, but it would be a good choice to turn to practices that have been deemed “organic” by experienced optimizers. There is nothing wrong in going for something that does not carry a “risk” tag.