Basic On-page optimization techniques- SEO begins while designing you web pages:
On page SEO are simple techniques incorporated while designing and development of your web pages with an aim to help your web pages rank high on the search engine results page. The web pages created with such methods are known as search engine optimized web page. Search engines use bots to read the web pages and return the results through complex algorithms which try and find the most relevant web pages for your search term. The way search engine bots read your webpage is slightly different from how humans do it and hence the on page optimization techniques are required to make the web pages more readable to the bots.
We have summarized for you a list of most important on page optimization techniques:
- Use most important keyword(s) while choosing your domain name.
The optimization methods begin as early as you register the domain. Use of the most important and relevant keyword(s) in domain allows you to have a keyword rich URL. For example if your services are insurance, register a domain which combines your brand name and the word “insurance”.
Important Tip: Do not use to long domain names which become hard to remember. If you want to register lengthier domain names then choose hyphens between keywords. Like how we choose Link-building-service.info between 3 keywords. It is easy to rank for such kind of keywords which are already exists in domain name itself.
- Find the right Keywords for your website
Type your most important keyword into a search engine and hit enter, you will probably get thousands of websites in result, a normal surfer rarely goes past the first search results page. There may be several keywords relevant to your website. You can’t focus equal on all the relevant keywords, best idea is do a proper research to find out the most important and relevant keywords. Finding the important and most appropriate keyword is a very important step while optimizing your website for search engines. A simple method to find the keywords for your website is search with one most relevant keyword, open the high ranked websites and look in the page source at strategic locations like between the <TITLE></TITLE>, in the <META CONTENT=> tag, in the H1, H2, H3 tags and also in the body text.Free keywords search tools and the Google Insights for Search are another methods to find the most relevant keywords.
- Build up your web pages with quality and unique content
Search engines are hungry for new and unique content. By far the best SEO techniques is write quality content for your web pages and enrich them with most relevant and specific keywords. The most common mistake people make is include the keyword(s) in the web pages’ title tag, description meta tags and in keywords meta tag, but not put the relevant key terms in the content on your website. The keywords and key terms should be used in the web page text and at strategic places on the web page. The optimum keyword density is considered to be between 1 to 3 percent. The best keyword strategy is use the keywords in headlines of the web page, in first paragraph, in text link, in the file name URL and also in the body text of your web page.
Place keywords at strategic places on the website.
- Write unique title for every web page on your website.
From a search engine’s point of view most important phrase is the title tag on your web page. Write a descriptive title (5 to 8 words) unique to every web page of your site. Include keywords you want the search engines to associate with the web page. Never use fillers like “the”, “and” etc. The page title appears as hyperlink to your website on the search engines result page, hence write a creative and exhilarating title which evokes a surfer to click. Put the title at top of the webpage in between the <HEAD></HEAD> tags, in the format: <TITLE>On page SEO techniques – Create a search engine friendly website</TITLE>. The web page title also shows up in the topmost bar of your web browser.
- Description Tag- the most important paragraph on your web page.
Like the title tag is the most important phrase on every web page, the search engines read the description tag as most vital paragraph on your web page. Write a summary of entire web page in two to three lines, do not leave on any keyword or search term which you think the search engines should associate with your web page.
- Hyperlink Text
The hyperlink texts are another strategic location to put the words and are given preference by the search engine bots. While linking to other pages or subpages of your website that try that clickable text include most important keywords.
- Put keywords in URL- name the web pages with keywords & create web page for every important keyword / search term
Do not name your web page files like page1.html, page2.html, page3.html etc. Use keyword(s) for file names, this again helps you rank higher for those particular keywords. Create a web page based on each keyword/ term which you think surfers would like to find you with rank high on the search engine.
- Create and upload Site Map for your website- help the search engine to index each page of your website.
A sitemap solves two purposes – it provides an easy navigation of the surfer and it helps the search engine bots to find and index every page on your website. The site map page should have text links to every web page on your website. Make sure you link the site map page to home page and every other page on your website.
You may create the sitemap with free tools like XML-Sitemaps.com. Submit your sitemap to Google, Yahoo!, and Bing using the instructions available on their websites. This is an easy process. It supplies you with important statistics and data from search engines and will help you get all of your pages indexed.
Wrapping up:
On page search engine optimizations are the first and foremost step towards getting your website to rank high on the search engine results page. Off-page campaigns and marketing will only deliver the best results if you have the proper on page optimization for your web pages. The above steps will help you ensure that your website is optimized at best of search engines.
Fabricating plans and executing them is a task that everyone is capable of, but no one can promise a 100% success rate. Link-building-services.info does as it has a focused and dedicated introspection with the primary aim of elevating your SERP in an ethical and organic fashion. Clean and successful Link Building is our perennial approach.
We stand out in a crowd of orthodox mediocre services. Our experts make use of the best Link Building techniques and add our own touch of experience and skill to it, thus making it unique. Our strategies have been perfected over time and any customer will realize the same after having worked with us. We are one of the fastest developing services with an intention of giving a distinct and methodical treatment to all our clients.